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3Way Marketing South Africa brings you our state of the art RISKLESS lead generation service
The Call 2 Action Model.

We take the risk and incur the upfront cost and generate relevant profiled leads on your behalf. You only pay for unique, qualified, contactable leads.

Unlike other forms of advertising, we take the risk to make sure you get results.

  • Why pay for marketing initiatives that are not measurable?
  • Understand your return on Investment from day one.
  • Why go through the learning curve in order to achieve maximum results?
  • Let us take the upfront risk and make use of our experience.
  • You only pay for qualified, contactable prospects that are looking for your product.

No need to spend thousands in order to find out what works. Use our system to generate leads / sales to your target market

The Call 2 Action Model – 10 Steps to Transforming your business

  Step 1
Decide which product or service you want to market. e.g.: Car Insurance

Step 2
Work out how much it currently costs you for a sale e.g.: R1000

Step 3
Understand your conversion ratios from a quote to a sale e.g.20% of my quotes result in a sale

Step 4
Decide on a cost per qualified lead that you will be willing to pay e.g.: R250

Step 5
Decide on how many leads you would like to start with for the first month pilot e.g.: 500 leads

Step 6
Make sure your call centre / website has capacity to service the leads

Step 7
It is important to make sure your reporting is good so you can measure the conversion of each lead. We can assist you by integrating our leads system into your system, which will maximize your turn around times and improve your conversion ratios.

Step 8
3Way Marketing South Africa will start the campaign by running all the lead generation mediums in parallel. (PPC, SEO, SMS e-mail, viral, affiliates etc)

Step 9
After the agreed amount of leads has been delivered, an in depth analysis will be undertaken in order to see which channel produces leads and sales at the lowest costs.

Step 10
3Way Marketing South Africa will then focus on the channels providing the best returns so that in month two, the leads can be generated at even lower costs. The Call 2 Action model ensures that you will generate sales at the lowest possible cost.

*Note: after the first month’s pilot, 3Way Marketing South Africa will discuss  a pay per lead / sale arrangement, where you only pays for a completed lead or sale.
   
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