Database Marketing

Database Marketing is one of 3Way Marketing South Africa's area of expertise. With access to one of the largest opt-in databases in South Africa. With
over 3 million fully profiled contacts, 3Way Marketing South Africa uses its database to acquire customers for our clients using the following strategies:

  • Direct e-mail advertisnig campaigns on a “pay per click/lead” basis
  • Direct e-mail campaigns on a “pay per field of data” basis
  • SMS campaigns
  • MMS campaigns
  • Mobi campaigns

Our Data business model includes adapting to and applying best practice within the ever changing database management environment.

Our Data Division is comprised of the following

DATA PROVISION

  • Supply consumer field data eg: ID numbers, Contact details, Email and adress etc.
  • Data Management and cleansing – assist clients with data cleansing, ie updating internally-generated client databases
  • Refresh obsolete client data
  • Provide turnkey solutions

CREDIT SCORING AND VETTING

  • Supply our proprietry consumer data with scoring from major credit beruex’s
  • Augment data profiling with credit scores

DATA PROFILING

  • Profile exisitng clientd data
  • Apply proprietary profiling models
  • Provide targeted data aligned to indicivdual client specifications and
    market demographics
  • Validate and verify response data