Pay Per Lead

Pay Per Lead(PPL) is a new concept on online marketing. This form of marketing takes return on investment in to account. In a pay per lead model both parties share in the risk and measurement becomes very important and necessary.

Below an explanation of the pay per lead model

1 Decide how much you are willing to pay for a qualified lead. A qualified lead means a person coming on to your site and filling in an online form. Typically this form captures Name, Surname, contact numbers and one or more additional information.
2 3Way Marketing South Africa will design multiple internet banners for you.
3 3Way Marketing South Africa will publish your banner/s on thousands of other sites.
4 You will only pay if someone clicks on your banner and fills in your online form. You do not pay if someone just clicks with out submitting the form.
5 Once form has been submitted you will pay the pre-agreed cost per lead.

This model allows you to monitor and measure the results of your online campaign. 3Way Marketing South Africa will enable this process through a tracking system that allows you to measure the progress of the initiative. Ultimately you will be able to work out your cost per sale
and determine yourself the cost effectiveness and success of the marketing drive.

This is often not possible in any other marketing initiatives that are not on the web