Besides being online experts, our custom developed search engine brings us (and in turn, you) a sustainable competitive advantage.
In short, our search engine allows and enables websites to rank higher on Google at a far more rapid pace than typical search engine strategies.
Moreover, the constant use and application of the search engine will ensure that all results obtained are sustainable and measurable.
Search Engine optimization is a complicated process and often misunderstood by advertisers and clients. The main factor to take into account is that it is a long term investment. Unlike paid search, where the adverts appear on the top of Google’s SERP’s (Search Engine Results Pages), SEO takes far longer. In fact it takes between 6-12 months to get effective results.
Although it takes longer, once your SEO strategy ‘kicks in’, your site will generate relevant leads at a far lower cost than any other online channel.
The process will start by identifying a set of keywords to target. Each keyword is then allocated a certain amount of work each month with the ultimate intention of making the website appear as high as possible on Google SERP’s as possible. It is therefore important for clients to firstly identify which keywords they wish to target. The more keywords one chooses, the more costly the SEO package
will be.
It is important to bear in mind that the keywords chosen are not those specified by the client, but rather those that Google recommends. It is important to take the following factors into account when defining the keyword set to target:
- What product or service you are offering
- The demand on Google for the related keywords
- The search demand in South Africa for the keywords
- How many competing sites are there for your chosen keywords
- What is the quality of these competing sites
- How many back links do each of the competing sites currently posses
The keyword analysis will look something like this(at a high level)
| Keyword |
Demand |
# Competition |
# Competiotion
with quotes |
Competing sites quality |
| bank |
600 000 |
3.8M |
3.8M |
Moderate. Most of the sites are related to short term insurance and not life insurance though.
This keyword is also untargeted therefore since it is not specified what type of insurance was the focus of the search. |
| Credit cards |
28 000 |
450 000 |
303 000 |
Moderate. The profiles of sites on the first page show some low competitive sites. |
| loans |
80 000 |
980 000 |
97 000 |
Low to moderate competition – most of these sites are focused on short term insurance |
| Bank loans |
14 000 |
531 000 |
65 000 |
Low to moderate |
| Credit cards online |
2900 |
756 000 |
13 600 |
Low to moderate. Most sites are sub pages of larger domains and the number of competing sites are low. |
SEO is made up of 2 broad factors namely:
- Onsite Factors
- Offsite Factors
The following link explains these factors in detail.
Google ranking details
|
