By attaching your advertisement text to a text message like this, it will be seen by both receiver and sender. You automatically double the number of people becoming aware of your product. This method also creates engagement. When the receiver opens the SMS, the advert becomes a one-on-one interaction, in which they are more likely to engage with the product. Finally, a please-call-me message creates a relationship with your target market. People send thousands of please-call-me messages everyday: this means that each day you have thousands of opportunities to introduce your business and products to a new customer.